Portfolio
From mesmerizing motion graphics to intricately designed visuals, this collection is a celebration of creativity and innovation in the world of digital art.
Pepsi - Jamaica
Digital Marketing & Project Management
Digital Marketing
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with an external agency.
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Design, build, and maintain our social media presence.
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Identify trends and insights, and optimize spend and performance based on the insights.
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Brainstorm new and creative growth strategies.
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Planned, executed, and measured experiments and conversion tests.
Project Management
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Plan and implement projects.
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Help define project scope, goals, and deliverables.
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Define tasks and required resources.
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Collect and manage the project team.
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Manage budget.
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Allocate project resources.
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Create a schedule and project timeline.
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Track deliverables.
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Support and direct team.
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Present to stakeholders reports on progress as well as problems and solutions.
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Implement and manage change when necessary to meet project outputs.
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Evaluate and assess the result of the project.
Project Management
Campari Pop Style - Jamaica
Project Management
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Coordinate internal resources and third parties/vendors for the flawless execution of multiple projects
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Assist in the definition of project scope and objectives, involving all relevant internal stakeholders and ensuring technical feasibility
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Establish and maintain relationships with third parties/vendors
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Delegate project tasks based on junior staff members' individual strengths, skill sets, and experience levels
Flow Super Cup - Jamaica
Project Management - Logistics
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Design and create a mock-up of the Trophy while communicating with external designers.
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Build and develop the project team to ensure maximum performance, providing purpose, direction, and motivation
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Lead projects from requirements definition through deployment, identifying schedules, scopes, budget estimations, and project implementation plans, including risk mitigation
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Coordinate internal and external resources, ensuring projects remain within scope, schedule, and defined budgets, in collaboration with project staff from various functional departments
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Analyze project progress and, when necessary, adapt scope, timelines, and costs to ensure that the project team adheres to project requirements
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Establish and maintain relationships with appropriate client stakeholders, providing day-to-day contact on project status and changes
International Brands
Nike (USA) - Content Ideation
Geejam - Social Media Manager
Gurl Mobb (USA) - Brand Advisor
Dusse Cognac (USA) - Content Ideation
